Prior to quarantine, on a bike ride through the CDMX Historic Center, Abelardo Marcondes realized that many people live without a roof, a situation that we all know exists in Mexico, but few are the ones who take the time to support them and others, they prefer to just ignore the fact and go their way.

When the inevitable quarantine arrived in Mexico, the businessman and advertiser, could not ignore this fact, so he decided to launch the ‘We Cook CDMX’ project , which has been joined by brands and people with good hearts who, in the midst of chaos, they seek to support the neediest and provide food.